In the coming days, you will receive a letter from Avantax in the mail. This is a required regulatory notice about Avantax, Inc. entering into an agreement to be acquired by an affiliate of Cetera Financial Group, Inc. (Cetera).
If you’re not familiar with Avantax or Cetera, they help firms like ours with products, services and technology that support us in executing your financial plan.
The letter you’ll receive is called a “negative consent” letter. Simply put, it says, “Our advisory support company is making this change. If you’re okay with it, you don’t need to do anything. But if you have concerns, please let us know by a certain date.”
Based on what Cetera has indicated, the acquisition of Avantax will have little to no impact on you or the services we provide. In fact, we anticipate this business decision will enhance our capabilities after the deal closes.
This is simply a required notice. No action is required on your part. If you do have questions or concerns, please don’t hesitate to reach out.
Thank you for your trust and partnership.